The Rise of Maplewashing and the Benefits of Buying Canadian
In recent years, the term “maplewashing” has emerged to describe the practice of brands misrepresenting their Canadian origins to appeal to consumers seeking locally made products. This phenomenon highlights the challenges faced by brands that use imported ingredients yet are manufactured in Canada. As tariffs loom, buying Canadian brands offers several benefits for both consumers and the […]
Aylmer Soup’s Bold New Campaign: How Tariffs Leave a “Bad Aftertaste”
In the highly competitive Canadian food market, Aylmer Soup has recently launched a provocative advertising campaign that’s getting consumers talking. The campaign, centered around how tariffs can leave a “bad aftertaste,” represents a calculated shift toward negative advertising that highlights competitor weaknesses while positioning Aylmer as the superior alternative. Breaking Down the Campaign The new […]
Tariffs on Food: Hidden Impacts on Safety, Quality and Supply Chain Integrity
The recent implementation of a 25% tariff on food products entering the U.S. from Mexico and Canada creates more than just economic ripples—it threatens fundamental aspects of our food safety and quality systems. At Culture Advisory Group, we are concerned about the cascading effects these tariffs will have throughout our supply chains. The Ripple Effect […]
Unlocking AI’s Potential: 12 Strategic Prompts for Modern Leaders
Unlocking AI’s Potential: 12 Strategic Prompts for Modern Leaders In today’s rapidly evolving business landscape, artificial intelligence has become an indispensable tool for leadership success. However, a striking statistic reveals that 95% of managers aren’t fully leveraging AI’s capabilities in their daily operations. At Culture Advisory Group, we recognize this represents both a challenge and […]
10 Reasons Startups Fail — and How to Deal With Them on an Emotional Level
10 Reasons Startups Fail — and How to Deal With Them on an Emotional Level Many startup founders focus on external factors like market need, competition, and financial management, but one often overlooked yet critical factor in success is psycho-emotional resilience. No market need (42%) Emotional cause: Overconfidence and attachment to the founder’s idea often lead […]
The food industry pledges to collaborate with RFK Jr.
The food industry pledges to collaborate with RFK Jr. in addressing chronic disease and advocating for U.S. ingredient standards aligned with European norms. The collaboration between the food industry and Robert F. Kennedy Jr. to address chronic disease and align U.S. ingredient standards with European norms could lead to significant changes in the American food […]
Canada’s New Front-of-Pack Nutrition Labelling: What You Need to Know
Canada’s New Front-of-Pack Nutrition Labelling: What You Need to Know Starting January 1, 2026, Canada will implement new Front-of-Pack (FOP) nutrition labeling requirements aimed at helping consumers make informed choices about their food purchases. These regulations, mandated by the Canadian Food Inspection Agency (CFIA), will require prepackaged foods high in sugar, sodium, and/or saturated fats […]
🔍 Market Insight: The Rise of Conscious Consumption in Food & Beverage
🔍 Market Insight: The Rise of Conscious Consumption in Food & Beverage Conscious consumption is reshaping the food and beverage industry as consumers increasingly align spending with values like sustainability, health, and ethical practices. NielsenIQ’s 2025 data highlights a pivot toward home cooking and reduced spending on dining out, but broader impacts and opportunities exist […]
The Rise of Food & Beverage Subscriptions: How Digital Innovation is Reshaping Our Dining Habits
The Rise of Food & Beverage Subscriptions: How Digital Innovation is Reshaping Our Dining Habits Remember when subscription services were mainly about magazines and newspapers? Those days are long gone. Today, the food and beverage industry are experiencing a revolutionary transformation through subscription-based models, changing not just how we consume, but how we discover and […]
The Science of Motivation: Why It Disappears When You Need It Most & How Peer Group Mentorship Can Help
The Science of Motivation: Why It Disappears When You Need It Most & How Peer Group Mentorship Can Help Motivation isn’t magic. It’s biochemistry. 🔬 Dopamine Drives Action: Your brain’s reward system thrives on progress, not just results. Small wins fuel motivation. ⏳ Energy Isn’t Constant: Circadian rhythms impact focus, energy, and willpower throughout the day. […]
