Drive Wheel

A Roadmap to the US for Emerging Brands

If you are marketing, selling, or planning to conduct business in the USA, then Drive Wheel® “Selling into the USA Market” CPG Peer Group is for you! For over 20 years, Drive Wheel® Peer Groups have connected executives and leaders from across the Agri-food industry to discuss their strategies, business challenges, and ideas to affect change and innovate. Two-day in-person meetings are held twice yearly where you connect with a group of your peers and leverage one another’s collective knowledge. This new group, exclusively for Canadian companies, will hold its first meeting on December 2nd and 3rd in Jordon, Ontario. Drive Wheel today hosts over 25 peer groups involving more than 150 Food and Consumer Packaged Goods companies and a network of over 1000 industry executives. Drive Wheel members all attest to the value that they receive as a member. There are a limited number of seats available in the group so be sure to reach out soon.

Why Should You Choose Drive Wheel Peer Groups?

Extensive Network

Connect with over 1000 experts and executives throughout North America. Drive Wheel professionally hosts over 25 different peer group topics for Food and Packaged Goods leaders annually.

Resolve Business Challenges

Gain valuable insights, innovative solutions, and best practices from diverse, experienced perspectives by engaging in collaborative, non-competitive environments, often providing what is not accessible within one’s organization.

Strategic Partnerships

Collaborate in a professional and casual environment to connect with trusted industry experts and colleagues to foster long-lasting relationships and partnerships.

Peer Driven Topics

Drive Wheel Peer Groups collectively decide to address relevant and specific interest topics, resulting in a shared exchange of industry focused perspectives and solutions.

Continuous Learning

Participation in Drive Wheel Peer Groups, provide individuals with a valuable professional development opportunity. By gaining access to collective wisdom and shared learning experiences, individuals are empowered with support, knowledge and industry trends, to make confident decisions essential for leadership.

Peer Group Members Receive Exclusive Reports

  • Regular industry trend reports
  • Key customer initiatives, announcements and activities
  • Consumer and shopper insights and research
  • Financial, economic and business activity studies
  • Regulatory, quality and HR focused initiatives

Speakers

Opal Group

Web Developer

"Breaking the US Entry Barrier: Learn from Failed Brand Launches to Ensure Your Success" From complete back-office services and CPG accounting to comprehensive IT solutions, The Opal Group offers the specialized support your Fast-Moving Consumer Goods business needs to succeed in a competitive U.S. market

James Pippin

Founder, Good Now Foods

"Breaking into US Retail: Proven Tactics for Listing and Scaling Your Brand" Our mission is to market organic, non-GMO, and clean brands so that they are exposed to the broadest customer base, and supported with fair and reasonable promotions and other sales support.

What to Expect at a Peer Group Meeting

Our inaugural event will be held in Jordon, Ontario at the Inn on the Twenty on December 2nd and 3rd, 2024.

  • December 2nd Travel to Inn on the Twenty in Jordan Ontario for a noon start (lunch will be provided)
  • December 2nd Afternoon - Participate in a collaborative Peer Group Meeting until 5:30
  • Evening: 6:30 PM – Private group dinner at the Inn’s winery restaurant hosted by Chef Pete Tindall
  • December 3rd Participate in a collaborative Peer Group Meeting until noon (lunch will be provided)
  • December 3rd Afternoon - Travel to return to your office or home.
  • All meetings are business casual
  • Agendas are created collaboratively with members, so the more questions members ask, the more ideas they receive
  • Next meeting location, dates, and focus topics are determined by peer group members in the meeting
  • Guest speakers may be invited at the discretion of the group

Join us For Our Inaugural Session Discover How to Launch Your Food Business in the US market.

About Drive Wheel

For nearly 20 years, Drive Wheel has been at the forefront of supporting business expansion and success across North America. Our network, founded on humble beginnings, has grown to include over 1,000 members (26 peer groups and 150 companies) dedicated to driving business success on both sides of the North American border.

  • Market Potential Assessment: Our peer group experts evaluate your potential in specific target markets.
  • Qualified Business Contacts: We connect you with trusted and qualified business contacts.
  • Problem Resolution: We help resolve any potential business problems in foreign countries.

Learning and knowledge-sharing are at the heart of the Drive Wheel experience. Our programs focus on:

  • Leadership Enhancement: Become a better leader through specialized programs.
  • Team Building: Develop more effective teams.
  • Purpose Development: Create a purpose that makes a difference beyond business.

Enjoy unbiased, proprietary learning through interactive virtual, on-demand, and in-person experiences, all designed to support your growth at every stage of your career. Collaborations with prestigious retail buying groups, government institutions, and industry partners bring you the most critical insights and knowledge.

FAQ

  • Market Potential Assessment: Our peer group experts evaluate your potential in specific target markets.
  • Qualified Business Contacts: We connect you with trusted and qualified business contacts.
  • Problem Resolution: We help resolve any potential business problems in foreign countries.

Learning and knowledge-sharing are at the heart of the Drive Wheel experience. Our programs focus on:

  • Leadership Enhancement: Become a better leader through specialized programs.
  • Team Building: Develop more effective teams.
  • Purpose Development: Create a purpose that makes a difference beyond business.

10-15 industry peers interested in the topic of focus identified for the group. Link to website to see other groups.

Each session is $2500. US per person. All meals are provided. Travel and accommodation is extra.

Peer groups typically operate under a code of confidentiality, creating a safe space for leaders to share their challenges and seek advice without fear of judgment or competition.