Tricia Ryan

Director, Drive Wheel (Canada)

Tricia Ryan

Tricia is a marketing & communications leader with 20+ years of success in the agriculture and food industry driving incisive consumer insights and delivering business results.  She has proven expertise in new product development, category management, and forging strategic alliances across FCPG, wine & spirits, food, and health sectors. As a business leader for Culture Advisory Group, Tricia is responsible for bringing industry thought leaders together, as part of the business’s Canadian Drive Wheel peer group initiative. Recognized as a brand champion and trend expert, blending analytical insight with creativity to enhance service delivery and drive innovation.

"The ability to identify business risks and become audit-ready every day, helps businesses to respond in real time and is transformative for our clients. We’re helping them work at the speed of change."
- Tricia Ryan

Meet The Team

Paul D. Valder

CEO and President

Paul co-founded Culture Advisory Group. As CEO, he is responsible for overseeing the Leadership Team to ensure the business pillars effectively...

Brett Dooley

Vice President of Sales and Marketing

Brett provides over 10-years of proven experience in business development, client service and account performance excellence...

Frank Massong

Vice President of Technical and Government Affairs

Frank's past extensive management experience in the federal government and subsequent...

Kathleen Niles

Director of Software Services

Kathleen has over 25-years in engineering quality software systems, identifying critical paper-based information flows from multiple...

Jennifer Crandall

Director of Supply Chain Food Safety Systems

Jennifer is the founder and CEO of Safe Food En Route, LLC, a food safety consulting firm that specializes in Food Safety, Quality Assurance...